Bent Ear Music for the new Key Equity release campaign.
We carefully crafted the music for the new Key 2020 Equity Release campaign across all media for McCann Erickson, Manchester.
We worked towards a three-part structure, with a simple yet reassuring and optimistic base that gently propels the animation forward.
We built on the melody, harmony, instrumentation, and pace at relevant points or reveals, drawing on the sonic palettes of Mark Isherman and Thomas Newman.
The Prolific North article can be seen here.
The 2 minute web version can be seen here.