Bent Ear have recently finished the music for the new Clearscore Protect campaign.
In this commercial, our hero is lured into an intriguing market, only to discover that her actual identity is being sold. Cutting away swiftly from the market, she is then able to check her status using the Clearscore App and all is well.
The music is designed to follow the storyline, starting off by igniting curiosity and moving towards an increasing a sense of foreboding and threat.
As the action takes place in the digital realm, sound fx resonant of "digitalness" were designed. We used RAW data, distorted old fax machines, distant voices and dial-up noises which were processed to sound as if they were approaching from multiple directions. We layered this glitchy, unnerving track together with a menacing, pulsing, cinematic soundtrack that draws on influences such as Trent Reznor, Atticus Ross and Tyler Bates.
Music composed by Bent Ear
Directed by Chris Gaffey