Pininfarina & Chivas Regal.


All music, sound design, mix and mastering by Bent Ear at Bent Ear, Manchester.

Chivas Regal has released an online campaign to mark its partnership with Pininfarina, the Italian car designer.

A 1 ton block of ice is shaped by air in a Pininfarina wind tunnel. Our task was to represent the essence and power of the forces involved using surging rhythms and cinematic music together with exciting and surreal sound design.

Chivas and Pininfarina have also created an ice-press which shapes ice into a drop

Directed by RIchard Oliver

Agency: Analog Folk

Producer: Lucy Dawson

Production Company: Habana Creative

The Pininfarina website and alternative musical version is here

Tags: Music Richard Oliver Sound Design Alcohol Cars Cinematic Technology Rhythm Electro Acoustic Mystery Reveal Heightened Reality Luxury