William Hill

experiential

William Hill window display.

A dual-screen window animation for William Hill shown across the UK in multiple outlets for the Cheltenham Festival.

We created the sound of a galloping horse using all the layering techniques of foley artists. These were compiled together using our software and then mixed for the display medium.  

Sound Design: Bent Ear

Animation: Flipbook

Agency: Savvy

The Campaign article about the display can be seen here

A great short film about the art of foley for horse sounds can be seen here 

Tags: bent ear glitch horses sound design sport