Key Equity Release

broadcast advertising

Bent Ear Music composition for the new Key Advice equity release campaign TVC.

We carefully crafted the music for the new Key 2020 Equity Release campaign across all media for McCann Erickson, Manchester.

We worked towards a three-part structure, with a simple yet reassuring and optimistic base that gently propels the animation forward.

We built on the melody, harmony, instrumentation, and pace at relevant points or reveals, drawing on the sonic palettes of Mark Isherman and Thomas Newman.

Music composed by Bent Ear

Produced by Fabian Martinez for McCann Erickson.

Tags: Bent Ear Modern Classical Electro Acousic Reassuring Sophisticated Light