Clearscore Protect

broadcast advertising

Music for the new Clearscore Protect Dark Web Market campaign.

In this TVC, our hero is lured into an intriguing market, only to discover that her actual identity is being sold. Moving away from the market, she is then able to check her status using the Clearscore App and all is well.

The music is designed to follow the storyline, increasing a sense of foreboding and threat. As the action takes place in the digital realm, digital sound fx were designed (RAW data, distorted old fax machine and dial-up noises) along with a menacing, pulsing, cinematic soundtrack that draws on influences such as Trent Reznor and Atticus Ross.

Music Composed by Bent Ear.

Directed by Chris Gaffey for McCann Erickson.

Tags: Bent Ear cinematic dark digital menacing Electronic music