AA Relaax 30" TVC

broadcast advertising

AA TVC Ireland for the AA Relaax campaign.

A different take on the usual edity shouty style of many TV commercials.

Our brief was to become satrurated in "yellow". Eat, yellow, drink yellow, think yellow, to get inspired musically.

We came up with the warmest, most musical melodic drones and yellow, golden showers of sound known to man.
Or kitten.

Music by Bent Ear.

Directed by Chris Gaffey.

Agency: McCanns.